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  • Clintonville Outfitters

  • Express Fall Sweeps
  • Express Holiday
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  • Pottery Barn
  • Long's Horseradish
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  • Terrain at Styers
  • Big Sur Wedding

Clintonville Outfitters is a small outdoor gear company in Columbus, OH. Their product is high end, and they boast a substantial product variety for being such a small retailer. Free weekly clinics, kayaking demos, and kayaking classes round out the store’s offering.

This rebrand solution focuses on urban hikers, kayakers, and outdoor enthusiasts who depend on quality, expert yet down-to-earth experience, and community involvement to make their outdoor adventures fulfilling.

The components of this project consist of logo, corporate identity campaign, street signage, swag, in-store applications, a print campaign, and (most importantly) am ecommerce site.

Jill Kellett - New Orleans, LA - 2010