Parula Creative
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Selected work. For your viewing pleasure.
  • Web
  • Substance

  • Clintonville Outfitters

  • Express Fall Sweeps
  • Express Holiday
  • Packaging
  • Pottery Barn
  • Long's Horseradish
  • Display
  • Substance
  • Print
  • Express Advertising
  • Terrain at Styers
  • Big Sur Wedding

The goal of this collaborative assignment for the 2009 One Show College Competition was to target a consumer who appreciates the finer things in life, someone who is willing to pay more for the freshness and quality.

The final outcome was a new logo, corporate identity package, and product packaging design that suggested a more pure, fun, and fresh product with an air of up-market simplicity.

A vibrant color palette and clean, clear glass jars polished off the new look for Long’s.

Jill Kellett - New Orleans, LA - 2010